Social Media

As the copywriter, lead marketer and social media manager for an HVAC training department, I'm responsible for increasing awareness of the training options we offer, driving follower growth, and engagement. A few of my 2020 campaigns include weekly posts to advertise upcoming Lennox Commercial training webinars, keeping up with national holidays, Rescue Pet Monday and a Team Member Spotlight series. At its core, business is about people, and human interest content is powerful for driving audience engagement in B2B and B2C industries.